In the present day Apple provides a synchronized, harmonized as well as integrated consumer experience all over the company’s main devices, ( Mac, iPhone and iPad), utilizing iCloud as the digital hub. The full blow of an extremely well thought out branding strategy of Apple has come into focal point-and one in that client experience is central: the Macintosh is not the hub of various things any longer. Furthermore the company presented various latest products in every category such as iPod shuffle that part to a line extension.įor many years, branding strategy of Apple involved developing state of the art services and products aligned with a strategy of digital hub, whereby the company Macintosh computer items work as the digital hub for various digital devices. The presentation of the sophisticated iPhone in year 2007 again was a category extension of the Apple’s product categories because Apple had never been dynamic in the mobile phone market. Year 2001 when the company made the eminent iPod, that is a huge act of group extension as handy music tools had not been the line of product of the company before. Until 2011, the company was basically on the go in the computer area and already renowned because of it’s easy to operate items. The branding strategy of Apple is what makes the Company become successful.Īpple utilizes not just line extension or brand as a strategy- it utilizes both. Apple Inc is on the top ten of 100 most precious global brands with an approximately value of $63,113m. Apple Incorporation is a successful business generating highly qualitative and state of the art and style oriented client electronics as well as computer systems for suitable price.īasically Apple Inc provides laptops, computers, computer parts, mp3 players and various kinds of software which include its personal operating system.

Hp branding tool manual